Most footwear isn’t made to last. It’s made to be replaced.

“New season” really means “last season goes in the bin.”

Comfort is marketed. Continuity is ignored.

And the cost doesn’t end at checkout.

Plastic-based footwear can take up to 1,000 years to break down - leaching into soil and water long after the trend that created it has disappeared.

Every year, Australia buys 110 million pairs of shoes. Most will end up in landfill.

Globally, the number passes 24 billion  making footwear one of the planet’s most wasteful industries. Most brands talk endlessly about what you buy. We care more about what you keep.

So we decided to do the one thing most won’t: Care, properly.

Every Solehaven pair enters a system built to keep it alive,

protected while you own it, restored when it ages, and responsibly handled if it ever returns. For us, sustainability isn’t an afterthought or a green icon in the footer.

It’s the architecture of how we operate.

AfterCare⁺ - Where Responsibility Lives

AfterCare⁺ exists for one reason:

what you buy shouldn’t become waste by default. It gives your pair a life beyond the first summer:

• Repairs that keep your favourite pair going
• Restoration when time wears it down
• A clear path back to us when life happens wrong size, heavy wear, moved house, lost receipts, even damage
• Rescued™ refurbishing for worn returns, rebuilt by hand and put back into circulation
• Protection so your pair doesn’t end up in landfill through chaos, accidents, or chance

Real sustainability isn’t what a shoe is made from - it’s what happens to it five years later.

We choose carefully. If a pair can’t be repaired, we don’t offer it.

If it’s designed to be replaced quickly, it doesn’t belong here. If a maker treats shoes as disposable, we step away - quietly, but firmly. Every partnership begins with one question:

Will this still hold its shape, its comfort, its character… years from now? We work with makers who move slower. People who cut by hand, finish with attention, and understand that longevity is not a trend.

It’s the responsibility of their craft. Because the things we keep - truly keep - say more about us than the things we cycle through. And the pieces that stay with us shouldn’t fall apart before their stories even begin. What we bring into the world should last.

And when it can last, care becomes a promise - not an afterthought.